In January 2016, TORC: The Off-Road Championship was acquired by MSI. TORC is known as a collision between action sports and motorsports; the ultimate battleground for off-road, short course racing. Teams compete for the prestigious TORC National Championship in PRO 2WD, PRO 4WD, the Atturo Tire Pro Light, new PRO UTV (Modified & Stock) and Sportsman Classes. With just five months to prepare for the 2016 season opener at Texas Motor Speedway, the challenge was to leverage TORC’s established foundation while adding structural integrity to the entire property. TORC required the expertise of MSI’s operations, marketing and Live production teams to produce the eighth season of TORC: The Off-Road Championship. MSI's diverse capabilities brought a wealth of experience and expertise to the series. Heightening exposure of TORC series drivers, sponsors, brands and fans, was at the forefront of MSI’s plan.