\ \\ \ Services
  • Advertising
  • Brand Identity
  • Content Marketing
  • Event Design & Implementation
  • Event Production & Management
  • Experiential Marketing
  • Public Relations
  • Social Media
  • Website Design

\ \\ \ Challenge

Working to support the freeskiing athlete pipeline through an open-format event series where amateurs have the opportunity to compete at a high level alongside top pros.

Since 2010, The North Face Park and Pipe Open Series (PPOS) has provided an elite open-format of slopestyle and halfpipe ski competitions for up-and-coming freeskiing athletes. Some of freeskiing’s top names have competed in The North Face PPOS series, including Gus Kenworthy, David Wise, Nick Goepper, Joss Christensen, Aaron Blunck, Devin Logan, and Maddie Bowman. In 2015, after the debut of freeskiing in the Sochi winter Olympics, The North Face sought to reach even more athletes looking to compete and excel in the sport. Thus, the PPOS Virtual Competition, the first competition of it’s kind, was born. The digitally executed, online competition made it possible for aspiring athletes to compete from anywhere by filming their park and pipe runs at a ski area of their choosing

\ \\ \ How We Did it

MSI worked closely with The North Face from conception phase to execution of the virtual competition.

Submissions were gathered and edited by MSI staff to ensure guidelines were followed by competitors. MSI built a microsite to act as the venue, which hosted a custom video player showcasing athlete submissions in a clean, easy to use format allowing voting, collecting votes from the public. A professional panel of judges was hired and managed by MSI. Judges met in Salt Lake City, UT to vote on the style, technique and skill of each submission. With public votes being carefully considered, winners were selected and announced throughout the season. 

The marketing team developed creative assets for associated media buys, oversaw public relations, executed grassroots promotional strategies and coordinated all competition details. 

Since 2016 was the second year MSI produced The North Face’s PPOS Virtual Competition significant improvements were made including,

  • Addition of Big Air as new discipline
  • Addition of amateur and junior categories
  • Tiered competition calendar
  • New partnerships with Clif Bar and Rossignol, improving athlete incentive
  • Upgrades made to video player and website
  • Increased outreach to coaches and teams.

\ \\ \ Project Results

In 2016, PPOS had submissions from 20 states, eight countries and 42 resorts

// /The North Face and MSI are currently preparing for the third season of PPOS, coming winter 2017

  • 19 m editorial impressions
  • 12 k public votes
  • 2 k video shares
  • 2016 stats