\ \\ \ Services
  • Event Design & Implementation
  • Event Production & Management
  • Experiential Marketing
  • Management & Staffing
  • MSI Live

\ \\ \ Challenge

No brand is more synonymous with pushing the boundaries than Red Bull

The energy drink leader has bucked traditional marketing trends through the creation of brand building events and sports that inspire consumers to have a conversation about the brand in an authentic way.

MSI has had the thrill to work with Red Bull on the development and execution of many signature events for more than a decade.

\ \\ \ How We Did it

Red Bull has hired MSI to manage operations and logistics for mass consumer attractions such as Flugtag and Soapbox, which required the transformation of parking lots and parks into elaborate grandstands suited to accommodate thousands of spectators.

Additionally, MSI has assisted Red Bull with the development and execution of completely new concepts like Red Bull Frozen Rush, part of Red Bull’s Signature Series featured on NBC where 900-horsepower off-road Pro 4WD trucks race down the snowy slopes of Sunday River, Maine. And, when Red Bull assisted Felix Baumgartner in his pursuit to break the sound barrier by B.A.S.E┬ájumping out of a balloon 24 miles above the earth, MSI was there at ground zero managing the daily operations of the Stratos’ basecamp.

MSI has consistently been contracted to manage operations, logistics and staffing for Red Bull’s notorious Air Races where highly skilled pilots navigate aerial racetracks at speeds greater than 400 kph.

MSI was even charged to coordinate a Red Bull Air Race over the Hudson River in New York City, a feat that required extensive involvement from Homeland Security, the FBI and Federal Air Marshals. MSI’s proven track record, established relationships and expertise enable these impossible-seeming ideas to become very incredible realities.